Citing dozens of examples from across the world, they look at how businesses like netflix, zipcar, zopa, and swaptree are revolutionizing the exchange, value, and creation of goods and services through networked technology and peer communities. Collaborative consumption can be defined as the set of resource circulation systems, which enable consumers to both obtain and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. Chapter 15 marketing chapter 15 marketing what do market. Originally praised as an antidote to an unsustainable market economy, there is growing concern that collaborative consumption increasingly follows a conventional market rationality of payments and profits, thereby undermining its initial social and civil society aspects.
For example, drinking beer with friends, eating meals with relatives, driving to visit someone or using a washing machine for family laundry are acts of collaborative consumption. While the term sharing economy is the term most often used, the sharing economy is also referred to as the access economy, peertopeer p2p economy, gig economy, collaborative consumption or collaborative economy. With collaborative consumption, ownership of a good is replaced by the access to the good belk, r. Chapter 15 marketing what do market researchers use regression for. View notes 11 collaborative consumption and the sharing economy from mktg 230 at university of pennsylvania. She consults, writes, and speaks on the power of collaboration and sharing through current and emerging technologies, and on how it will transform business, consumerism, and the way we live. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Zipcar s tech is saving city governments millions of dollars. Since the formation of netflix and zipcar, many companies founded on the sharing model have flourished into wellestablished businesses. Even though, in reality, people can do this for free. The sharing economy allows people with assets to share their goods and services with peers for a fee. Pdf community structure and collaborative consumption. Jan 06, 2014 collaborative consumption and the sharing economy is now where social media was a few years ago and is fast growing. An analysis of the origins of collaborative consumption and its implications for marketing myriam ertz, university of quebec in chicoutimi fabien durif, university of quebec in montreal manon arcand, university of quebec in montreal abstract collaborative consumption cc is currently subject to many debates and controversies. Frank born masters thesis business economics miscellaneous publish your bachelors or masters thesis, dissertation, term paper or essay. Infosys technologies in india has free bikes that employees can use to get from building to building in its sprawling. Entrepreneurs always look for business opportunities. A crisp definition of the concept will be useful not only for researchers of the sharing economy, but also for policy developers and regulators. The wisdom of collaborative consumption the national. Consumers businesses fleet management timeline 2000 founded by antje danielson and robin chase at cambridge, massachusetts 2006 launched in toronto and london 2007 merger with.
Top 10 collaborative consumption sites cityhippyfarmgirl. The role of collaborative consumption publish your masters. The sharing economy is an emerging economictechnological phenomenon that is fuelled by developments in information and communications technology ict, growing consumer awareness, proliferation of collaborative web communities. Collaborative consumption indicates the emergence and rapid spread of a new set of consumption practices. The emerging academic research on the topic reflects the importance and the farreaching implications of this phenomenon but also demonstrates a lack of conceptual clarity about what the sharing economy represents. Lessons learnt from goget carshare in australia by given the significant growth in the collaborative economy, organizations are seeking to cultivate collaborative consumption opportunities through new productservice systems. See more ideas about sharing economy, circular economy and infographic. A key impediment to sharing is a lenders concern about damage due to unobservable actions by a renter, usually resulting in moral hazard. Pdf identifying arkansas food desert blocks suitable for.
The relatively new phenomenon called sharing economy, or collaborative consumption, is best known by the companies like airbnb and uber. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in cc. Pdf collaborative consumption is an emerging new concept that is based on sharing, renting and borrowing. Business model opportunities and barriers for fashion libraries esben rahbek gjerdrum pedersen, copenhagen business school sarah netter, copenhagen business school working paper 20 draft do not quote without permission. The quality of the shared good appears to be a key requirement for the environmental sustainability of sharing business models, whether for redistribution. Feb, 2012 our second annual millennials study showed once again that this generation is thinking differently about personal mobility, and they are heavily influenced by technology, social networks and collaborative consumption all of which are hallmarks of the zipcar model. Collaborative consumption and the sharing economy is now where social media was a few years ago and is fast growing. Please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site. Pdf identifying arkansas food desert blocks suitable for a. Botsman sees collaborative consumption as a social revolution that allows people to create value out of shared and open resources in ways that balance personal selfinterest with the good of the larger community. In this deck, collaborative lab maps out the seven key models used. Collaborative consumption gives people the benefits of ownership with reduced personal burden.
Meanwhile, the sharing economy is popular for resource sharing. It was the first study that focused on collaborative consumption cc and defined collaborative consumption as events in which one or more persons consume economic goods or series in the progress of engaging in joint. Thomsen and di fang and alvaro durandmorat, year2019 the diversity of food sharing. We call it connected consumption to emphasize its social and digital dimensions. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impactand its proving to be a compelling alternative to. Its been more than a decade since the founding of netflix and zipcar, and by now both are. Collaborative consumption is a new consumption paradigm, which is gaining popularity due to the economic crisis and increased concern for protecting the environment tussyadiah, 2015. Beyond that the benefits of collaborative consumption have a rather social character. Theyre leading examples of an economy and culture model we call collaborative consumptionsystems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Sadly, the zipcar culture may not survive the merger. Collaborative consumption wikipedia republished wiki 2.
Collaborative consumption is not a niche trend anymore. Jul 25, 20 april 9, 2012 john atcheson and logan green focus on the opportunities and challenges facing peertopeer sharing and offer a vision for a world in which every car is shared. The economics of peertopeer travel marketplaces and. As a result, collaborative consumption has helped push traditional consumption. Travel and tourism scholars have been focusing on customers sharing intention, yet the literature has largely overlooked what makes sharing service providers trust a sharing economy platform and decide to continue using it. Welcome to the age of collaborative consumptiona sustainable way of doing business, which is already changing the economic landscape on a major scale. The sharing economy zipcar is often cited as the first true example of collaborative consumption, with abc news and popular science coining the phrase zipcar capitalism several years ago. The rise of collaborative consumption harper business, october 2010. The purpose of this research is to investigate the effects of perceived value dimensions i. Zipcar expands nations largest campus car sharing program. Calling for a shared understanding of the sharing economy. The engagement in collaborative consumption from a consumer perspective is therefore a reasonable and environmentally friendly issue. Travel and tourism scholars have been focusing on customers sharing intention, yet the literature has largely overlooked what makes. Unlike car pools there are no risks or fixed costs.
The role of collaborative consumption will collaborative consumption develop from a niche into the new status quo. Enabling the more efficient exchange and sharing of products and services, in order to increase human wellbeing while reducing the consumption of natural resources, is a key dimension to the sustainability transition. Carsharing is a great way of getting wheels without the cost of owning a car to your bank balance or the environment. Its important that you become proficient with technology to be able to participate in political issues, environmental issues, or questions addressing the global digital divide technology can be the means by which you find your voice in the world and impact others in meaningful ways. But what are the business models behind these ideas. Beyond this analysis, normative goals and implementation concepts to enhance resource. Collaborative consumption and its implications for. Rachel is the coauthor of the upcoming book whats mine is yours. As noted by minifie and wiltshire 2016, collaborative consumption has been criticized for risking work standards, consumer safety and local amenity, and eroding the tax base. Electronic intermediaries have become pervasive in sales transactions for many durables, such as cars, power tools, and apartments.
The consumer potential of collaborative consumption utrecht. But there are some obstacles for the collaborative consumption revolution. The case discussions illustrate that not merely money but especially time as well as other resources can be saved. How do you create the next zipcar, netflix, or airbnb. This book is a survey of the dramatic changes we are seeing in the way we consume products.
Entrepreneurship for longterm care in sharing economy. The terms the sharing economy and collaborative consumption are both used to describe a fascinating new economic and social phenomenon. Instead, it is of large scale, involves millions of users and. Collaborative consumption is challenging to business scholars and practitioners alike because, as a concept, it induces a twosided consumer role which goes beyond the classic notion of a buyerconsumer, who typically has no input in the production or distribution process. Botsman r rogers r 2010 beyond zipcar collaborative. Collaborative consumption academic dictionaries and. Thus our present concern goes beyond the discrete preferences and resources of individual consumers. How collaborative consumption is changing the way we live. Sharing economy platforms are growing at an unprecedented rate. Beyond technology, what has propelled collaborative. From zipcar to the sharing economy arun sundararajan. Longterm care is a serious problem in many countries and exhausts various resources. Now the business upstart is becoming part of the mainstream car rental world. Collaborative consumption its been more than a decade since the founding of netflix and zipcar, and by now both are wellestablished businesses.
Many of us are familiar with freecycle, ebay, couchsurfing and zipcar. These companies use mobile applications and web platforms to match people willing to share a room or a car with others who need a ride or a place to stay. Why people participate in collaborative consumption juho hamari corresponding author game research lab, school of information sciences, university of tampere. Yet only recently have they successfully tackled the challenge of enabling parties to share such goods. From zipcar to the sharing economy by arun sundararajan january 03, 20 avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the. Aljazeera 2016 indonesias jakarta shut down by taxidriver protest, 22 march 2016. With its wide variety of selfservice vehicles available by the hour or day, zipcar operates in urban areas and university campuses in over 500 cities and towns. Zipcars tech is saving city governments millions of dollars. A world economic forum young global leaders study points to projections suggesting the sharing and rental economies will. But these are just the beginning of a new phenomenon. Collaborative consumption is not just a buzzword, it is a new winwin way of life. The sharing economy is sometimes related to the circular economy, which aims to minimize waste and which includes cooperatives. In the past decade, we have seen a spectacular increase in the number of companies described as being part of the sharing economy. Zipcar is the worlds leading carsharing network, driven by a mission to enable simple and responsible urban living.
Are airbnb, zipcar, etsy, and uber really all doing the same thing. Collaborative consumption and beyond professor jem bendell. Thus, a p2p platform operates at a fraction of what zipcar needs to. What are some of your favourite collaborative consumption sites. The sharing economy is a platformbased business model in which users are directly connected for creation, sharing, and exchange of goods or services that draw on underused resources. Collaborative consumption and the sharing economy mktg 230 730 spring. Collaborative consumption wikimili, the free encyclopedia. For providers, support measures from free startup consultation to. Digital collaborative consumption and social issues. Journal of the association for information science and technology, 67. This post defines the sharing economy through the redistribution markets concept developed by botsman and rogers, which identify it as collaborative consumption based on used or preowned goods being exchanged from someone who. Read whats mine is yours by rachel botsman, roo rogers for free with a 30 day free trial. As a primer into collaborative consumption, i will refer to beyond zipcar. Collaborative consumption utrecht university repository.
Aug 01, 2016 read do we need rules for whats mine is yours. Evaluating sustainability of sharing economy business. Companies such as airbnb, lyft, taskrabbit, zipcar are all examples of thriving collaborative consumption businesses that balance profits with a clear sharing purpose. Forget spending up big on things you dont really needthe sharing revolution is here, and it could change the way we live and work, forever. Consumer motivations for participating in collaborative consumption schemes. Beyond this analysis, normative goals and implementation concepts to enhance resource efficiency were drawn up based on a certain target value. In some markets, the goods may be free, as on freecycle and kashless.
Zipcar is the worlds largest car sharing and car club service combines the best of car rentals and car ownership hourly rental selfservice, multiple locations. This paper presents an preliminary organizing framework of the concept of the sharing economy based on a survey of the academic literature and practitioner writings. The clash of taxi and uber driver in surabaya and taipei. Food swaps, makerspace, airbnb and zipcar are just four of the thousand. Collaborative consumption cc can be defined as the set of resource circulation systems, which enable consumers to both obtain and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. Governance in collaborative consumption communities, journal of business research on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips.
Smart consumption really began as far back as zipcar in 1999. Theyre leading examples of an economy and culture model we call collaborative consumption systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impactand its proving to. Collaborative consumption and the sharing economy shaping. In this article, the authors have organized the thousands of examples of collaborative consumption into three general types of systems. Hence, though the governments of these countries resort to solve the problem, it remain an impact to their government finance. Sharing economys benefit redistribution amongst and. Secondly, sharing economy environmental sustainability emerges the reduction of the produced goods in order to drive sustainable consumption modes they are associated with. Their coined notion of collaborative consumption is beyond the toy sharing we learned in childhood.
All three terms, which we will use interchangeably, refer to a wide and varied range of old, revamped and new practices. Time named collaborative consumption one of the 10 ideas that will change the world. Collaborative consumption encompasses the sharing economy. Why people participate in collaborative consumption. May 02, 2012 the terms the sharing economy and collaborative consumption are both used to describe a fascinating new economic and social phenomenon. My top ten is fairly australian based but if you click on this link it will take you to which ever country you are from, showing sites that will be more local and possibly relevant to you. Collaborative consumption and tourism semantic scholar. Collaborative consumption is a general movement that describes how people consume goods and services as opposed to peertopeer that describes the organizational relationship of consumers and vendors to each other.
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