Check out these ecommerce press kit examples and learn how to create a press kit. What really knocks me out is a book that, when youre all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. What the book is about, why it is significant, and how it came to be written are all important components of a press release. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Here is a link to the entire media kit in one jumbo zip file. Sep 28, 2018 how to build a rocking author media kit. Theres no rule book on creating press kits that specify what components you must include. Why you need a media kit for your book and a sixstep. Why having a media kit could increase your press coverage. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers. A wellstructured press kit template is essential if you want to succeed in your approaches to get press for your company, or if you want to include it with any press release. A press kit is a collection of written materials designed to introduce an expert or a company to the media. A lot of marketing has moved online, but author press kits still matter. If you have more than one book, then create a different press kit for each book, within the parent press kit folder.
As a special gift to you, chris if giving you a free set of author media kit templates. To arrange a book signing or interview, contact scott nicholson at xxxx or nicholsonatemailaddress. I think the biggest influence in the tv interview was the community events angle. If you receive an award or accolade for your work, by all means add it to the credentials in your bio. Its become common for authors to maintain their own media kit on their. Jan 21, 2017 many authors have no idea what these are or how to use them. When shes ready to pound the pavement, she prints off her highres pdf, grabs a sample print copy, and off she goes. Sample chapterwhy selfpublishing is entering a golden age. It includes simple guides to create your author bios, book onesheet, book announcement, and more. Sep 05, 2014 even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise.
How to create an author press kit wordserve water cooler. A selfpublishers companion media kit the book designer. The ultimate book press release template free download. In a nutshell, an author media kit is an assortment of information for anyone who wants easy access to further details about you and your book. This is an example of a longer press kit that includes a biography, relevant events and services, clients, testimonials.
This kit makes it easier for media outlets to gather quickly and efficiently information about your book and you as an author. The main press kit components youll want to consider include the following items. The good news is media kits are very easy to put together, and they can save you a lot of time when it comes to marketing your books. Decent book publicity often equals sales and one of the best first steps you can take to help yourself get the attention of the media is to have a comprehensive and catchy digital press kit. How to create a stunning media kit for you and your book. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book.
Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit. How to write a press release author scott nicholson. Think of it as your companys greatest hits compilation, because you want the media to know about you and your products and services in one tidy package. There are many templates for press releases online. Your author media kit is important for your book marketing efforts. If your ebook sales soar, write a new press release. An author press kit can be a single sheet that covers the basics about you as an author or. About the author short bio gretchen mcneil is the author of the standalone ya horror novels possess, ten yalsa top ten quick pick for reluctant young adult readers a romantic times top pick, a booklist top ten horror fiction for youth, a finalist for washington states 2015 evergreen young adult book. Want to make an author media kit and dont quite know where to start. A press kit makes it easier for journalists to write about your company with the information and pictures you want out there.
This costs no money, but its a worthwhile investment of time because the kit will be used from prelaunch throughout the full life of the book. How to really write a press release that actually sells books, plus some free pr templates this article is older, make sure you read this new one about a more recent press campaign. May 24, 2018 the thing to remember is that a press release is a story. Empire publishing will create an eyecatching electronic press kit for you. For this reason, book press kits are really important to your book marketing efforts. Marketing, entrepreneur the ingredients of a press kit. A press kit is essentially an easy way to share your information and your books information with a media outlet. Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit. Jun 03, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand. Its the media relations tool that tells reporters, producers, bloggers and other media gatekeepers that your personal history gives you the perfect credentials for this novel or that your professional. Prepare your pages press ready, so pages are designed how you want them. The publishing kit includes our publishing guide and sample book. Why a good press kit is essential and how to make one.
They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. Doing so will keep you from having to continuously reedit your kit to keep it timely. How to write a press releas e fo r a book launch august 19, 2015 for authors seeking that elusive bestseller status, selfpromotion can be your best tool for driving laser sharp traffic and increasing book. Folk hogan this bands press kit is two pages and includes the bands bio, members, contact information, and a list of performances. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple. When you start hitting the selfpublished book publicity trail you can use the following tips to grab attention to your book s press release.
He also has a large assortment of photos of tim ferris. Your name or publicists name business phone email local author jane doe discusses gardening book at village books. Livvy takes the long way, lost and found girls, the awkward womans guide to dating, still here, and the writers romance. Your students will be so proud of their selfpublished book.
If you only have a few samples, create a tiered press kit. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. How to create a professional press kit in 8 easy steps writers. A media kit, also called a press kit, is a package of key information about a product, business or event. Using a standard package from pr web, we created a generic press release by pr web for an incredible book by pamela hodges called how to be a cat. Press kits are an excellent way to gain interest in your book and stand out above other authors vying for book sales. Often these materials are contained in an attractive folder and accompanied by a cover letter. Here is a sample of the press release i used to promote my writers of the future signings. The main purpose of a media kit is to present yourself and your book as. Selfpublished book press release template book hub press. An author press kit is a package of information about a particular writer.
For indie authors, media kits are particularly helpful when setting up blog. Sep 26, 2014 here are seven things indie authors shouldnt do without in an author media kit. How to create a professional author media kit writers edit. New books, new photos, new press releases, new events. How to really write a press release that actually sells. I just finished a rather long post on book advertising in it i mentioned a mediocre book promotion blog making a lot of money on book advertisements. A year later, when im dejunking, your book ends up in a. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. These items may also go on the media page of a website. This book is so fun and catchy that some of my favorite authors. Books weve published student authors morris publishing. Choose from stock covers, submit a custom cover, or use our cover design assistance.
Media kit for indie authors selfpublishing advice is a little plain. The press kit becomes the basis for all of the following vitallyimportant tools in the authors or publishers marketing kit. One of the most effective strategies for book marketing is to create a press kit. Imagine it as a resume for your company that aims to. Sample press release for immediate release september 24, 20 media contact. Is a press release still a good book promotion tool. How to create a professional press kit in 8 easy steps. How to write a bio for a press kit pen and the pad. Use our free press kit template to appeal to media and standout among the competition. A full sample chapter to your book that includes links to buy a complete copy on amazon. If you have upcoming events, it might be a good idea to omit them from your press kit press release.
Authors sabotage their books in two very common ways, both of which are symptoms of the dunningkruger effect. Use our free press kit template to appeal to media and standout among the. Remember that the press kit is like a detailed pitch. May 29, 2017 how to build your author pressmedia kit kristen martin. As you issue new press releases, be sure to modify your media kit as well.
Every author needs a press kit that looks like this paper. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit. Jul 07, 2011 your author bio is an important book press kit element because it is pretty much the only tool you have to make the case that you are the best person to write this book and to write it well. How to make a press kit plus a free press kit template. Your name or publicists name business phone email local author jane doe discusses gardening book at village books bellingham, wa first paragraph should be catchy, and should also share the newsworthytimely information. While other authors are struggling to create their author media kits. Make a list of interview questions and responses about you and your book. Think of it as a supercharged business card that explains who you are. Media kit templates for indie authors faqs the publicity. The best way to tell people what your book is about is to create a press kit for the book and author as soon as the manuscript is complete. Its important to note that, as her book designer, i had direct access to her original design files. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others.
How to write a press release for a book launch made for. Marketing a book create an author press kit chatebooks. A media kit is a basic document containing information about your latest book being released. Its your author media kit, also known in the printfocused world as an author press kit. Your book s press release headline or titlethis is probably the most important part of your book s press release as it is the first thing the readers will see and thus it will determine if they continue reading or not. My doctor marty rossman just published a book with crown, a major trade publisher. How to write an author bio posted on july 7, 2011 by sandra beckwith comments your author bio is an important book press kit element because it is pretty much the only tool you have to make the case that you are the best person to write this book. Create a designated folder on your hard drive and call it press kit. Approach media contacts with carefully designed press releases.
I encourage you to look for that hook when writing your press releases. Jun 11, 2019 what you include is very important because a press kit should be an easy way to spotlight you or your business. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. Indie authors will ask me if theres any merit to having your press release online which is what happens when a press release is sent through a wire service. In many cases, public relations specialists write bios and put together press kits.
How to write a press release for authors that actually sells. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book. If i dont find one, i put the book on my bookshelf. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set. Seeds of evidence has won a holt medallion for best book by a virginia author, as well as an award of merit from virginia romance writers. He also has a large assortment of photos of tim ferris to choose from. Lets take a look at exactly what a professional author media kit entails, why you need. When they responded asking for my press kit, i panicked. This is a sample press release i wrote that landed me an interview on the midday news show and several mentions on the radio. That includes poetry books, picture books and memoirs. Author book electronic press kit empire publishing. Here are suggestions for what you should include in yours.
We will let you know the terms and conditions after our editors recommend your works for publication. Update it more often if you have exciting news to share. Heres a list of items to include in your speaker media kit or speaker press kit ive compiled a list of typical items a speaker may include in their speaker media kit. But for the sake of ease and simplicity when kimbretta is doing inperson marketing, we kept the press kit to one page. As david meerman scott asks in his classic bestseller the new rules of marketing and pr. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. Learning how to create a student book is simple with our 6 easy steps. Here are 7 reasons writing a novel makes you awesome. Click here to find agents who are currently seeking writers. There are a lot of things you can do in book promotion that will bring weight to your efforts but putting having a press. The sole purpose of which is to sell you to the media and provide them with bitesized nuggets of information for their journalistic endeavors. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers.
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